Steffi Graf appointed as brand ambassador of Kerala Ayurveda Tourism

Map Map Map Map

Posted on 25 Jun 2015

Steffi Graf appointed as brand ambassador of Kerala Ayurveda Tourism

The Government of Kerala has decided to appoint Steffi Graf, the former German Tennis player as ambassador for the Ayurveda Tourism as part of ‘Visit Kerala Scheme’. The ancient system of health care in Kerala is famous for its holistic effect on body and mind, attracts large number of people from the country and abroad ever year.

 

Due to the recent prohibition of liquor, there has been a decline in tourism. As, about one third of Kerala’s International tourists are from European countries, the government has taken this decision.

 

Steffanie Maria Graf is a German former World number 1 Tennis player who has won 22 Grand Slam single titles. She has also won World Number 1 title for the longest period ever by any player. By appointing Steffi Graf as the brand ambassador, the government hopes to retain and boost the tourists.

 

Kerala Government is planning to promote Ayurveda among foreign tourists as a way to sustain health and youthfulness. The Ayurvedic rejuvenation treatment will require a stay of more than a week and the tourists have to stay in the host country for a longer period thereby enhancing the popularity of ayurveda tourism. 

Twitter Facebook G+ Pinterest

Holiday Homes in Kerala

Serviced Apartments near Medical College Trivandrum - Hobiz, Trivandrum

Trivandrum, Kerala

2 bedrooms, Apartment

rupee

2800

/ night
Abu Serviced Apartment Ponekkara, Kochi

Kochi, Kerala

5 bedrooms, Apartment

rupee

3300

/ night
Homestay near Pattoor, Trivandrum

Trivandrum, Kerala

4 bedrooms, Homestay

rupee

2500

/ night
Panangad Homestay, Ernakulam

Ernakulam, Kerala

4 bedrooms, Homestay

rupee

1750

/ night
4 BHK Villa in Ernakulam, Ernakulam

Ernakulam, Kerala

4 bedrooms, Villa

rupee

6625

/ night