Kerala Tourism launched 'Visit Kerala 2015' in association with Airlines

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Posted on 16 Apr 2015

Kerala Tourism launched 'Visit Kerala 2015' in association with Airlines

Kerala Tourism has launched a new initiative ‘Visit Kerala 2015’ to promote the state’s destinations this year, with a series of events ranging from arts to sports. The main objective of the campaign is to promote tourism in the state with the launch of an array of innovative programs ranging from Ayurveda to adventure trips, from destination weddings to heritage tourism, from food festivals to quiz competitions. Kerala Tourism Department & its industry stake holders have decided to celebrate ‘Visit Kerala 2015’ from April 2015 to April 1st 2016.

 

Kerala has always given priority to the Tourism sector & is making efforts to promote responsible tourism and encourage the participation of local communities in the tourism sector. The tourism department will also provide guidance to people on setting up homestays and villas with small-scale investment. The government will provide incentives to international trade fair partners and airline – tour packages with major domestic airlines for the promotion of domestic tourism.

 

As part of this Campaign, Kerala Tourism Department commenced ‘Visit Kerala 2015’ in association with airlines on 15th April 2015 to coincide with Vishu. Vishu is an important Kerala festival. Payasam and the traditional Kerala food were distributed to the travelers of Air India, Air India Express and Jet Airways.

 

The campaign was organized in the Thiruvananthapuram, Kochi and Kozhikode International airports. The travelers were warmly greeted with flowers and welcome cards, and also served payasam in packets with the Visit Kerala Logo. 

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