Kerala Tourism conducts road show to attract Polish visitors

Posted on 08 Oct 2015

Kerala Tourism department has conducted a road show at Poland capital Warsaw, as part of its marketing efforts in Eastern Europe and to promote the state's tourist attractions such as Ayurveda and the pristine beaches. The road show in Warsaw drew a large number of visitors and representatives from the tourism sector.

With its vast geography, diverse culture and a fast growing economy, East Europe is a very important market for tourism. Poland is today considered Europe's growth champion following its successful economic reforms and building of vital institutions since 1989.

Kerala Tourism director P I Sheik Pareeth led the state delegation at the Warsaw roadshow and India's Ambassador to Poland and Lithuania Ajay Bisaria was also present. Trade partners from the private sector also showcased their products. All European visitors of the show were excited to know about Kerala.

The trade partners on both ends were confident about conducting business due to the easy flight connectivity, via Dubai and introduction of e-tourist visa facility.

Like this a "focused marketing campaign" in East Europe will be able to attract more tourists to Kerala from the region. According to the records 4,824 Polish tourists visited Kerala last year.